SCHOTT Solar engages in new marketing offensive
Alzenau, Deutschland, 22.06.2007
Source: Schott Solar press report
http://www.verivox.de/News/ArticleDetails.asp?aid=54681&pm=1
As of June, 2007, SCHOTT Solar has signed up with the experienced agency for marketing and communication Saatchi & Saatchi. The objective is to further improve the image of the brand and overall perception of the company based in Alzenau. The marketing agency Saatchi & Saatchi was founded in London in 1970 and ranks among the world’s most respected firms. In the past, Saatchi & Saatchi has already helped turn successful traditional companies into internationally leading brands. Now, Saatchi & Saatchi will be adding its expertise to SCHOTT Solar’s brand campaign.
“We are pleased to have found such a strong agency partner,” comments Michael Harre, the member of management responsible for marketing, PR and sales at SCHOTT Solar. “The step we’ve now taken will enable us to support our distributors and customers in the marketplace even more effectively,” he says.
SCHOTT Solar GmbH with its headquarters in Alzenau (Germany) is a world-wide leading company covering various segments of solar power products: fully integrated production of silicon wafers, solar cells and modules for the terrestrial market and thin-film modules based on amorphous silicon for building integration and OEM products. With the SmartSolarFab® SCHOTT Solar runs the worlds latest state-of-the-art integrated production site in Alzenau.