HelioPower Launches ‘Be Green – Save Green – Go Solar’ Campaign
Solar power leader to integrate tag line in all consumer and commercial marketing efforts
Encinitas, Calif., May 10, 2007
Source: Heliopower /press release
http://www.ereleases.com/pr/20070510006.html
HelioPower, a leading provider of solar power solutions, has launched a new advertising campaign based around the tag line “Be Green – Save Green – Go Solar” to promote its residential and commercial solar power energy solutions. The tag line will be included in all marketing efforts ranging from digital technologies such as email marketing and banners along with traditional mediums such as direct mail, print, and outdoor to help further establish the HelioPower brand in Northern and Southern California.
“The campaign includes everything solar power represents in very simplistic, to-the-point language,” said Mo Rousso, CEO of HelioPower. “‘Be Green’ represents the environmental element of the equation which is an exploding consumer sentiment and gaining momentum daily. ‘Save Green’ relates to the long-term financial savings possible, and ‘Go Solar’ is the call to action. It also works very well as a simple, easy-to-read tag line that can be implemented across a variety of mediums. We feel it will appeal to consumers and business owners alike who have a desire to be more environmentally responsible and save money.”
The campaign was developed by Artichoke Creative, HelioPower’s integrated marketing agency based in Encinitas, California.
About HelioPower
HelioPower’s biggest differentiator is their status as a Professional Solar System Integrator. They combine technical expertise, project management experience, exceptional client communication skills, exacting workmanship, and engineering discipline to provide a fully integrated solar package at a fair and competitive price.